No fake claims.
The supplement industry runs on promises. Melt fat, build muscle, fix your sleep, in seven days or less. We think you deserve better than marketing. So we removed every claim and kept the only things that matter.
What we hold ourselves to
Six rules. We wrote them down so you can hold us to them.
Every ingredient. Every amount.
No proprietary blends, ever. If it's in the container, it's on the label with the exact amount, and it's on this site before you buy.
No health promises.
We won't tell you a product will burn fat, build muscle, fix your sleep, or cure anything. Your training, food and sleep do the work. Supplements are the small stuff.
No borrowed science.
No “clinically proven” stamped on a label, no asterisk pointing at someone else's study. If you want the research, go read it. We'd rather you did.
No fake urgency.
No countdown timers, no “only 3 left,” no made-up reviews, no before-and-after photos.
Tested, and we'll show you.
Every product has a Certificate of Analysis from an independent lab on file, including heavy-metal screening. Ask and we'll send it.
Easy to leave.
Subscriptions you can skip, pause or cancel from your account. If we have to trap you to keep you, we don't deserve you.
Typical label vs. ours
The usual
- ✕Proprietary blend
- ✕“Clinically proven”*
- ✕Before & after photos
- ✕Countdown timers and “only 3 left”
- ✕12 products you “need”
- ✕Autoship you have to call to cancel
Always An Athlete
- ✓Every ingredient and amount listed
- ✓No borrowed claims
- ✓No transformation promises
- ✓No fake urgency
- ✓3 basics
- ✓Skip, pause or cancel online
Nothing hidden.
No 'proprietary blend' that hides how little of something is in there. Every ingredient, every amount, right here before you buy.
Whey protein isolateNatural flavorsStevia leaf extract
1 scoop
19 g whey protein isolate
28 servings
24.1 oz / 683 g · Vanilla
Creatine monohydrate
That's the whole list.
1 scoop in 8 oz water or juice
50 servings
9.9 oz / 281 g · Unflavored
Magnesium glycinate
Capsule: hypromellose. Other: magnesium stearate, silicon dioxide, rice flour.
3 capsules
275 mg magnesium (from 2,500 mg magnesium glycinate)
30 servings
90 capsules
These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.
Once an athlete.
Always an athlete.
Supplements that respect you enough to tell you the truth. Start with the three basics and get back to work.